How to Use

What's the purpose of the webtool?

This webtool is intended to help students, educators, employers, and policymakers make more informed decisions about careers, curriculum, and public policy. Here are examples of how to make the most of this tool.

Students | Educators | Employers | Policymakers


Scenario 1 - Choosing locations for new programs

Suppose a California university wants to evaluate the demand for a new M.B.A. program in the metro areas of Los Angeles, San Jose, and San Diego.

  • Step 1. Click the "Compare" tab in the home page, and then "Metros."
  • Step 2. Under "Metros," select the year "2010," the occupation "Management Related Occupations," and the three metro areas from the drop-down menus, and then click "Submit."
  • Step 3. To make comparisons across time, click "Trends (Large Metros)," select one of the metros and "Management Related Occupations," and then click "Submit."

What's it mean? University officials will see the relative concentration of management-related occupations and the percentage of workers with at least master's degrees for each selected metro. The years comparison (step 3) shows how the trend evolved over time. The list of top hiring industries for management-related occupations in each metro could help the university tailor the curriculum to meet local hiring needs, target potential students, and stand out from rival M.B.A. programs.

Scenario 2 - Providing academic and placement counseling

Colleges or universities could use this webtool to counsel students on choosing majors and target occupations, using the steps outlined for students in this tutorial.